All Ramsey County libraries will be closed on Monday, October 13 for service improvements.

Catching Up with Mad Men

Mad Men Season OneAttention all Don Draper fans!  April 7th is the Mad Men Season Six Premiere.  The library has everything you need to get back into the swing of all the shenanigans at Sterling Cooper Draper Pryce.

Catch up on the previous seasons here:  Season One, Season Two, Season Three, Season Four, and/or Season Five.  Check out the swinging tunes featured on Mad Men by requesting the soundtracks: Mad Men:  Music From the Series, Volume 1 and Volume 2.

Mad WomenOr, delve more deeply into the real life world of the advertising industry of the 1960s with a few fascinating nonfiction books.  Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas is a great place to start.  Maas, a successful copywriter in the 1960s and 1970s shares her experience in the mostly male, mostly sexist world depicted on Mad Men, and answers the question: "Was it really like that?" with humor and insight.

Ogilvy on AdvertisingOne of the strongest, most fascinating personalities to emerge from Mad Women (beside Maas herself) is David Ogilvy.  A colorful personality who was behind many of the most famous advertising campaigns of the era, his Ogilvy on Advertising is a candid and indispensable primer on all aspects of advertising. 

Read more about David Ogilvy in Kenneth Roman's The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising, which explores Ogilvy's colorful personality and formidable intellect and how he transformed the advertising world.

Mad Men Unbuttoned Mad Men Unbuttoned: A Romp through 1960s America by Natasha Vargas-Cooper delves into the most fascinating and essential references from the early 1960s: the ads and the men who made them, the style, the sexual mores, the literature, and the politics of the time.

Andrew Cracknell's The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising reveals the true players of Madison Avenue in the era of the "Mad Men" and provides a behind-the-scenes look at key agencies, including 150 full-color illustrations of the main ad campaigns as well as numerous inset campaigns.

Grab a martini and kick back and enjoy!

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