New Nonfiction
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Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy
The author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. His findings reveal how advertisers and marketers intentionally target children at an alarmingly young age, starting when they are still in the womb.
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Dunkirk: Retreat to Victory
A gripping account, Dunkirk reveals the British Expeditionary Force "s (BEF) brave stand against the German army and the dramatic rescue of 338,000 British troops from the beaches of Dunkirk in the midst of World War II. In May 1940, the small BEF was sent to help the Belgians and French against advancing German forces. Ill-equipped and under-trained, the Allied troops conducted a fighting withdrawal in the face of the formidable Germans. Winston Churchill feared that nearly all of the BEF would be killed or captured, but thankfully most were rescued and a defeat was turned into a victory ”one that lives on in the annals of history.
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Is Everyone Hanging Out Without Me? (And Other Concerns)
Kaling shares her observations, fears, and opinions about a wide-ranging list of the topics she thinks about the most. From her favorite types of guys to life in the "The Office" writers' room, her book is full of personal stories and laugh-out-loud philosophies.
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Jack Kennedy: Elusive Hero
What was he like? Jack Kennedy said the reason people read biography is to answer that basic question. With the verve of a novelist, Chris Matthews gives us just that. We see this most beloved president in the company of friends. We see and feel him close-up, having fun and giving off that restlessness of his. We watch him navigate his life from privileged, rebellious youth to gutsy American president. We witness his bravery in war and selfless rescue of his PT boat crew. We watch JFK as a young politician learning to play hardball and watch him grow into the leader who averts a nuclear war. What was he like, this person whose own wife called him "that elusive, unforgettable man"?
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Make the Bread, Buy the Butter: What You Should and Shouldn't Cook from Scratch--Over 120 Recipes for the Best Homemade Foods
Does becoming part of the home cooking movement mean cooking everything from scratch? According to Jennifer Reese, known as The Tipsy Baker to her online foodie following, there are plenty of products that you should buy at the store. Make your own bread, for instance, but buy the butter--making butter takes too long and doesn't taste better. Jennifer Reese's popular cost-benefit experiments became the most emailed story on Slate for a week, and this book brings her conscientious, frugal-chic approach to 120 food staples in a narrative with recipes that explores the homemade life.
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O's Best Advice Ever!
Oprah revisits some of her most fascinating interviews and reveals what she's learned for sure after 25 landmark years of the Oprah Winfrey Show. Dr. Oz and Bob Greene share simple strategies for your health and fitness. Suze Orman and Dr. Phil shed light on your money and your relationships. Martha Beck and Lisa Kogan provide a roadmap for living your best life.
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Shatner Rules: Your Guide to Understanding the Shatnerverse and the World at Large
The actor best known as Captain Kirk on "Star Trek" shares self-deprecating memories from his on- and off-screen experiences while discussing such topics as his larger-than-life celebrity persona, his career longevity, and his views on modern technology.
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The Plots Against the President: FDR, a Nation in Crisis, and the Rise of the American Right
"The Plots Against the President" follows Roosevelt as he struggled to right the teetering nation after his election in 1933, and throws light on the darkest chapter of the Depression and the moments when the fate of the American republic hung in the balance.
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Then Again
The award-winning actress documents her rise from an everyday girl to an acclaimed performer while exploring her defining relationship with her mother and how their shared and separate dreams influenced their experiences.
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Trauma: My Life as an Emergency Surgeon
TRAUMA is Dr. Cole's harrowing account of his life spent in the ER and on the battlegrounds, fighting to save lives. In addition to his gripping stories of treating victims of gunshot wounds, stabbings, attempted suicides, flesh-eating bacteria, car crashes, industrial accidents, murder, and war, the book also covers the years during Cole's residency training when he was faced with 120-hour work weeks, excessive sleep deprivation, and the pressures of having to manage people dying of traumatic injury, often with little support. Unlike the authors of other medical memoirs, Cole trained to be a surgeon in the military and served as a physician member of a Marine Corps reconnaissance unit, United States Special Operations Command (USSOCOM), and on a Navy Reserve SEAL team.
Author Kate 
